Thursday, July 21, 2016

Comfort, Over the Airwaves

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In our newest radio ad, our “official-sounding scientist” takes listeners through the personalization abilities of our Zoned Comfort Solutions, emphasizing lower cost for greater comfort. It goes something like this –

Regulating the temperature in a car happens in one of two ways: either the air is on full blast, or the windows are open, often battering back seat passengers with whipping highway winds. Without either option, the car quickly becomes a mobile sauna. It’s difficult to regulate temperature in such a small space and for a relatively brief time, so it’s a necessary evil. That shouldn’t be the case in a home or office, however, where many rooms can satisfy many needs, yet that is exactly what traditional cooling systems do.

Catch this new ad over the airwaves to see for yourself how our official-sounding scientist captures this key messaging.

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